A Convenient Solution for Distribution Automation | Lattico's Experience with Sales Doctor

TL;DR: When the dairy brand “Lattico”, founded in Bukhara in 2022, entered the Tashkent market, orders were handled in Telegram groups and returns were written on paper waybills. After Sales Doctor was introduced in 2024: 1) a sales agent enters the order right in the store through an electronic catalog; 2) the store's geolocation is passed to the driver automatically; 3) returns are controlled in the system; 4) stores can place orders themselves through a Telegram bot; 5) warehouse and financial accounting are kept in one place. The team has been using the system for two years and recommends it to other distributors.

Table of contents

• Why is dairy distribution so difficult?

• How it used to be: Telegram chaos and handwritten waybills

• A convenient solution for distribution automation: what did Sales Doctor deliver in practice?

• Accepting orders through a Telegram bot

• Warehouse and finance at a glance

• “Before and now”: what changed?

• Frequently asked questions

• Isn't it time to bring order to your business?

Why is dairy distribution so difficult?

The dairy market is one of the most temperamental. Shelf life is short, the range is wide, and deliveries to stores demand precision down to the hour. In such conditions, keeping records in a notebook or in ordinary messengers is bound to hold the business back.

The “Lattico” brand, founded in Bukhara in 2022, ran into the same problem when it entered the Tashkent market. The plant, which produces more than 50 kinds of natural dairy products using Italian and Belarusian technology, began working with large chains such as “Korzinka” and “Makro” and hundreds of independent stores in a short time.

As volumes grew, managing sales became harder and harder. Sales manager Sardor told us what difficulties the company went through while setting up distribution across Tashkent city and region, and why it chose Sales Doctor.

How it used to be: Telegram chaos and handwritten waybills

Many distribution companies try to run every process through Telegram groups when they start out. It was the same at “Lattico”: sales agents dropped orders and store locations into a group, while warehouse staff and drivers had to dig the information they needed out of that chat.

“Everything used to go through Telegram: orders and locations were all dumped there. Products to be taken back (returns) were written by pen on a paper waybill and counted by hand. Once volumes grew, working this way became very hard” — Sardor recalls.

In 2023, when the company expanded distribution across Tashkent, management had one task: to bring the warehouse, sales agents and delivery service into a single system. After studying the programs on the market, the team settled on Sales Doctor for its speed and its accurate display of locations.

A convenient solution for distribution automation: what did Sales Doctor deliver in practice?

After Sales Doctor was introduced in 2024, the company's day-to-day processes changed completely. This software, with more than 10 years on the market, solved “Lattico”'s most painful problems.

1. Electronic catalog and faster sales

It is hard to remember the price, stock level and appearance of 50 products. A photo and full details of every product were entered into the program. Now, when a sales agent walks into a store, they show the products to the owner on a phone or tablet and enter the order into the system on the spot.

2. Exact location and convenience for drivers

Problems like “I can't find the store” are gone. As soon as an agent takes an order, the store's exact geolocation lands in the system and is linked directly to the delivery service (the driver). The driver knows in advance where to go the next day, by which route and with how much cargo.

3. The biggest dairy problem — controlling “returns”

Dairy products spoil quickly. Taking back products that went unsold or expired in a store is the distributor's job.

“Before, returns stayed on paper or there were mistakes in the accounts. Now the agent enters into the system the product that has to be returned from the store, and the next day, when the driver brings the new load, he takes the old one back according to the list in the system. Everything is automated” — says the sales manager.

Accepting orders through a Telegram bot

Although working in ordinary Telegram groups creates disorder, using the messenger properly increases sales. That is why the Sales Doctor system also lets you accept orders through a Telegram bot.

How does it work? Store owners don't have to wait for a sales agent to visit: they can choose the products they need and place an order through a dedicated B2B Telegram bot. Most importantly, orders coming in through the bot don't get lost in chats:

• they go straight into the main Sales Doctor database;

• they are deducted from warehouse stock automatically;

• the waybill is generated automatically.

This saves the customer's time and ensures the company's sales never stall.

Warehouse and finance at a glance

In distribution it is not only selling that matters, but also keeping warehouse receipts and issues correct. The “Lattico” team has kept warehouse accounting and financial reports entirely in Sales Doctor for two years. Which product sells well, how much stock is left in the warehouse, which customer owes money — all of it can be seen with one button.

“We've worked with Sales Doctor for two years, we have no complaints — on the contrary, we're grateful. I've recently recommended this program to 3–4 small, growing distributors I know. Once sales volumes grow, it's simply impossible to work without a system like this” — Sardor concludes.

“Before and now”: what changed?

Frequently asked questions

What does distribution automation give you?

Data on orders, locations, returns, warehouse and finance comes together in one system. In Lattico's case it reduced the errors caused by searching for information in chats and counting by hand.

How can dairy returns be controlled?

The agent enters into the system the product that has to be returned from the store, and on the next delivery the driver takes the old product back according to that list.

How does accepting orders through a Telegram bot work?

The store owner picks products and places an order through a dedicated B2B Telegram bot. The order lands in the Sales Doctor database, the warehouse stock is deducted automatically and the waybill is generated on its own.

Isn't it time to bring order to your business?

If you also struggle to control sales agents, or you are tired of warehouse confusion and paper-based accounting, Sales Doctor can be a convenient solution for distribution automation. To get a free introduction to the program and have it tailored to your business, get in touch with us:

📞 Phone: +998 55 500 03 05

✉️ Email: info@salesdoc.io

📍 Address: 20A, 12th Neighborhood, Yunusabad District, Tashkent, Uzbekistan

🌐 Demo: Request a demo · All contacts